Introduction: Advertisement means making a thing known to the people commercially. We live in an age of publicity. Advertisement are designed to promote the particular interest of a definite person, caused, or the sale of product.
Oral publicity by far the more ancient form of advertisement is carried on by hawkers. Today, however, publicity in print, internet, and television media is more essential and extensive form of advertising.
Perhaps, the most widespread is the combination of oral and written publicity which is found in modern television.
Advantages: Advertising has many advantages. In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market.In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment.
Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising. These methods compete with each other in the field of modern advertisement.
Art of Advertising: Advertising is not an easy art. The technicians in this field have so developed the laws of psychology that they are able to determine the degree of receptiveness of sense organs, particularly vision and hearing and the intensity of external action on such organs to produce the particular effect desired.
Disadvantages: Advertisement, however, is not without demerits. It does not allow cheap and good articles to reach the market. It creates artificial demand for things which we do not require. It forces us to buy costly things. It creates disharmony in the family when our young members want such advertised goods which we cannot afford. But the most harmful effect of advertisement is seen on the moral field.
Conclusion: In spite of the fact that advertising has some disadvantages, the role of advertising in promotion and launch of a product is immense.